From the authors of the Food21 white paper.
Since the inception of the modern food industry and the period marking the post-world war period, there has never been a time when consumers have been so far in front of the food industry's directions.
After nearly forty years of disassembling the regional and local food system in favor of a global, industrialized system relying on low energy costs and the industrialization of growing our food to processing and distributing it, the system has been pushed to its limits. What we eat is decided by the market. Every time a consumer buys a product or orders something, they are voting for what they want. For decades, the industry has dictated consumer preferences through mass merchandising, media and branding. But starting around 2010, the power of the industry to manage consumer choice has steadily and rapidly broken down.
Today, with the surge of the Millennial generation, consumers rely on peer to peer networks, expanding their awareness and setting a new direction which is not at all within the structure that Big Food has constructed. Here's what they are saying: Download the one-page 'From the Authors' note.
Introduction by Morgan O'Brien, CEO of Peoples...
As one of the leading providers of energy in our region for well over one hundred years and as a committed contributor to the economic health and well-being of the region, we believe there are very important and critically underappreciated needs for connecting our food economy to our energy resources. Over the course of the last six months, we have been engaging in a discussion within and outside of our company to find the points of convergence where innovations in energy can increase our regional food economy, reduce our dependence on imported food, and expand the local food business while strengthening our agricultural community.
We come to this with a set of goals this strategy will embrace:
• Job growth and economic development
• Clean, efficient, and cost effective energy use
• Focus on the inclusivity of all
• Environmentally responsible development
• Meeting basic human needs in providing nutritional food
• Providing a development model that is financially sustainable through normal market exchanges
Download the two-page Introduction from Morgan O'Brien, CEO, Peoples.